Competent. Professional. Stable. A good logo conveys all of these, and more. An amateur-designed logo does exactly the opposite, giving the impression that your organization is:
An inadequate logos says, “Cash flow isn’t good, so we cut corners by designing our own logo.”
Too small to handle the job
Businesses of any significant size always hire professional logo designers. By setting your standards so low, you are telling the customer you may not have high standards in the areas that matter to them.
Unpolished, Unprofessional, Rough
Looking unprofessional makes you look as though your business does not matter to you. Pride in your logo reflects pride in your work.
Unfocused & Disorganized
Your marketing materials need to be consistent and coördinated. A jumbled approach to marketing says, “We’re a disorganized company.” Your logo helps unify the look and feel of all your materials, from your sales brochures to your print ads to your web site.