The client was a local non-profit. They had recently changed their name and needed to update their logo, which consisted of repurposed clip-art. The client brief required the use of the ‘circle-of-hands’ imagery, originally taken from a photograph used in a flier.
We chose the colors and typography to convey a warm, welcoming vibe that symbolized the generous nature of the client’s mission.
- Food and Shelter Inc. — The old logo was warmed-over clip-art.
- Food and Shelter Inc. Logotype
- Food and Shelter Inc. Logo